How history, though models and technology influence our intercultural communication

In the world of internet and social media, we got used to seeing content from various countries or different languages. Some people are studying abroad, others emigrated and integrated themselves into new societies and cultures. We are no longer surprised if our colleague is from another continent. Or, perhaps, all our colleagues are from different cultures. I am writing this article to remind us all that we are both different and similar; to inspire tolerance and understanding.

When we think about intercultural communication, we understand it as a process between 2 or more people from different countries. Furthermore, it is a communication between different cultures and different “systems” as well. We have different history, religion, language, art etc. and individuals may have other views on education, the value of profession, time, ethics and so on. We must understand that an individual will decode information based on their cultural context and personal — societal experiences. So 2 individuals from 2 diverse environments may interpret or manage the same information differently, meaning lower communication efficiency. A simple example, in one environment a business meeting will start informally, at a local cafeteria, discussing non-business matters, like country history, hobbies, family; then moving onto business subjects. In other environment, a business meeting will happen at an office, discussing strictly business matters. If we wish to communicate effectively, we need to understand these differences. What would you prefer? Strictly business or get to know your colleague as a person first?

Sometimes we underestimate our distinctive qualities, which is essential for effective and positive communication. Here are some examples:

> cultural history

> individuality

> art

> language (-s)

> religious beliefs

> non-verbal communication

> understanding personal space

> education and professional achievements

Some of the above may have a minimal impact on communication, others -significant. Let’s discuss a few.

Cultural history and views. Cultures are generally analyzed based on historical development and traditions. Cultural history allows us to understand the core elements on the group and / or individual behavior, explains some common beliefs. Culture expresses history, heritage, traditions and, of course, it is important to respect it. Furthermore, we may have different views on things as luck, time, destiny, materials, nature.

Education. It influences individual behaviors, motives, values, world views.

Decision making. In an effective business environment people try to formulate a decision as effectively as possible. We must understand here that some individuals will be highly attentive to detail, while others will look at the big picture. For example, for some individuals it is completely normal for the decision-making process to take long time — until every single person in the discussion group agrees. In other environment individuals will vote to reach the final agreement.

Do you manage your remote team via one-to-one emails or group video/conference calls?

Intercultural curiosity is an important step in improving communication and, as research shows, curious individuals have more in-depth, wider understanding and can make better decisions. In interpersonal communication they are usually more flexible. To sum up, in order to effectively communicate, we need to be interested in cultural history, traditions, language, behavior norms. Ask, learn, do not assume.

We must beware of assumptions and avoid the following mistakes:

> Everyone is like me. We sometimes assume that others think like us, feel like us, or that we all want the same.

> I am better than others. Some people assume they are better, because others are simply different.

> They will see that I am honest. In certain environment we are evaluated by the books we read, places we visit, others — by our education and achievements.

> We all work the same. Some environments have a strict business structure, processes and documents; others are less formal.

Here are some simple tips for positive, effective intercultural communication:

> Feel responsibility. Do not assume, that it is other person’s responsibility to communicate with you.

> Demonstrate respect.

> Use empathic intelligence. Try to put yourself in other person’s “shoes”.

> Be patient and persistent in your goals.

> Understand your own core culture points so you can explain it to others.

> Adapt. Be ready to change your beliefs or routine.

> Risk. Respectfully try different means, that may help you understand other cultures and individuals better.

> Communicate with a unique individual. Avoid stereotypes and assumptions.

In the world of technological and societal innovations, let’s not forget the core of tolerant, positive, effective interpersonal and intercultural communication.

References and further information:

R. Cohn. The PR Crisis Bible. New York: Truman Talley Books, St. Martin’s Press, 2000.

H. Bell. Business Communication: toward 2000. Cincinnati Ohio: South-Western Publishing Co., 1994.

L. Boone, D. Kurtz. Contemporary Business Communication. 2nd ed. Upper Saddle River: Prentice Hall, Inc., 1997.